Wondering, when someone is doing a search does adwords respond with results using the keyword typed in to match to your ad? Or does it use the actual words you use in your ad? Or both?
If the answer it both, then isn't it true that if you pay the min .05 cents ctr if a search closely matches your results then your ad should surface near the top even though you are paying the min.
Please advise.
Where it can get a bit grey is when you use excat match, phrase match and broad match, as that will then mean that sometimes ads will be shown when an advertiser only had some of the words, or the words but in a different order.
