My first experience this past weekend with adwords was outstanding! I placed an ad using adwords and within 1 hour I had three sales. I was in heaven.
I was running the ad in the 4th position and was paying top dollar for it. So long as the sales kept up I would be able to afford it and make some money.
I was very motivated to continue with the top dollar advertising because I saw what it was doing for me.
I continued to run the same ad for approx 2 days, however the funny thing about it all is after the initial blast of sales in the 1 hour period the next two days gave me nothing, nothing at all.
The end result was a break even weekend. Not Good.
Any advise on how to maximize these campaigns where one is actually making money using these ads?
I don't understand it, why the mad rush to buy and then nothing for days? Please advise.
You have to put in a bit of effort and work and a lot of experimenting to hit the sweet keywords and prices. Be carefull with your spending, start low and increase slowly.
SN
Can you give me your example of proper targeting?
But instead of targeting "widget gizmo" you can target "buying widget polishing thingymagic" / "cheap widget polishing machine" / "widget polishing gizmo"
See what I mean? Also try writing several different ads and compare CTR over a day or two. Then start dropping the worst ones and adding new modifications on the best ones. Also balance the targetedness of your keywords with how much you bid on them. I, personally tend to run campaigns with relatively low bids, but high variety on targets, ad copy and adgrouping.
SN
