Any advice on running a PPC campaign for a free local seminar?

[narsticle]

Does anyone have any advice for running a successful (campaign that converts to leads) adwords campaign for an elder law lawyer that holds free local seminars on the topic? The goal of the campaign is to get attendees to the seminars. So far they have recieved very few clicks and even fewer conversions. Any advice?

[johnser]

Go offline - we ran a similar public course last week where we charged attendees.

No normal people know what "PPC" is.
You have to make it very simple: eg "Be first on Google in minutes"

Contact every local business / enterprise organisation. "We've 5 free places at a seminar we're running next week on how to be first on Google"

"Ideal for lawyers / business owners / marketing mgrs - no technical skills needed"

Forget PPC to promote PPC!

Worked for us....
Good luck

[narsticle]

apparently you didnt read the original post? This is for an elder law attorney that runs free seminars.

[johnser]

My apologies - I misunderstood.

Would definitely recommend going offline.
Is the target audience really going to be online?

I love the Internet - but somethings it's just not good at.

[tke71709]

And now for some useful advice ;)

Geotarget the campaign so that it only shows up for local searches.

Have a lot of related search terms covered (as you've geographically restricted it to such a degree that you've probably filtered out 95% of the searches).

I'd broadmatch for the same reasons as above.

[narsticle]

Thank TKE,

We are geotargerting a 50 mile radius and bidding on about 100 broad terms related to the business. We have recieved very low impressions & clicks so far. I wonder if the elder law audience may not be online considering computers were past their time a little bit.