Adwords conversion rate

[rajraj]

What is the conversion rate i.e. click to sale for ADWORDS.

Google claims its 80%.
Whats ur experience?

[freewebsiteideas]

Where do you see Google claims it's 80%?

[Red_Eagle]

Google doesn't claim that anywhere. Conversion rate is dependant on a lot of things beyond the place you are buying the traffic from.

This includes:
1) Your landing page (does it convince visitors to buy, and if they are convinced is it easy to do so?)
2) Your ad copy (the more specific, the more targetted and better converting the traffic will be)
3) The Keywords (again, more specific is usually better, the more general keywords have more browsers; also things like "free" mean less likely to buy, although it doesn't mean they won't convert.)

Bottom line, there is never a set conversion rate, anywhere.

[rajraj]

Thanks Eagle for ur reply.

I guess misinterpreted the sentence on teh google which says :

Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services. The Google Network reaches more than 80% of Internet users.*

* Unduplicated reach of Google and Partner sites, according to Google analysis of comScore Media Metrix, May 2005

Sorry for that.

BTW, if I am not going off-topic, which program would u suggest for a first timer to go for, ADWORDS or merchant program like pay-per-sale?