Ad text maximum length

[articlescafe]

Hi All,

I just curious about something i saw today.

in some of the website, i saw that their ads text is much longer than default google adwords allowed text lenght. i believe the second and third line are double the normal length.

are they special advertisement of google or advertisement from other search engine?

thanks for any info.

[eWhisper]

If they are from AdWords, its part of the beta test that's been going on since October/November of 05.