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"temporal" targeting

target only certain hours of the day?

         

firec

10:45 am on Mar 7, 2006 (gmt 0)

10+ Year Member



I would like to target a certain time period of the day, say from evening to midnight. What's the best way to go about doing it?

I had the idea of setting a very high budget and manually pausing the campaign when the cost exceeds my real budget. However, I read in another forum that "tampering" with the budget may get oneself banned. Is my idea considered "tampering" with the budget?

What other ways can I target a certain timeframe, and make Adwords spend as much of my real budget as possible only during that timeframe?

eWhisper

1:35 pm on Mar 7, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You can pause ads and campaigns via the API - this isn't really budget tampering - its controlling your listings.

The best way is to query the spend via the API, and then pause ads when a time period or spend limit has been reached.

There is a lag in Google's system between preforming an action, having Google's databases updates, and the changes being fully implemented.

It can take from a few minutes to a couple hours for everything to occur.

firec

2:24 pm on Mar 7, 2006 (gmt 0)

10+ Year Member



Since there's currently no way to configure Adwords to run at targeted periods, is it then acceptable to set the daily budget at $X and pause the campaign when the cost hits a fraction of X?

metakomm

2:34 pm on Mar 7, 2006 (gmt 0)

10+ Year Member



I have always wondered why google doesnt have this feautre.

The new MSN adcenter allows this with ease...

briggidere

2:35 pm on Mar 7, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



google doesn't have this feature as you'd probably spend less money with them if you could do it....

jam2005

9:00 pm on Mar 7, 2006 (gmt 0)

10+ Year Member



Could someone define what budget tampering is and how someone could be banned for doing it? I've never heard of anything like that.