Keyword vs Site

Site vs Content Search

[krg9263]

Would some kindly explain to me exactly what the difference between creating a keyword-targeted campaign
with the Content network option selected and
just creating site-targeted campaign.

Thanks Kevin

[Erik_Jan]

Google's Access Learning Center - Tutorial 2f: "Creating A Site Targeted Campaign" will explain it all to you.

Goodluck!

[deep_alley]

2 major differences -
In site targeting, you can choose the sites on which your ads would show.
And you pay for impressions in site targeting, while for normal content targeting you pay per click.

[Erik_Jan]

"2 major differences -
In site targeting, you can choose the sites on which your ads would show.
And you pay for impressions in site targeting, while for normal content targeting you pay per click."

And the keyword-targeting impressions on content sites are based on the set of keywords in your campaign, you cannot choose the sites yourself.

[krg9263]

Thank You!