Measuring Ads

How do you rank?

[Matthewdwatson]

I currently am doing testing on 15 ads to see which one performs the best for my one adgroup. The keyword gets a substantial amount of traffic so the difference between .1% and .13% is huge. Google doesn't break it down better than:

Ad #1 .1%
Ad #2 .1%
Ad #3 .1%
Ad #4 .09%

14/15 ads have a percentage of .1% and only the one ad comes in at .09%. The highest ad has 21 clicks thus far and the worse has 13. Can I assume even though the percentage is so low that the ad with 21 clicks so far is the best ad? I plan on seeing this through another couple days to get to 30 or 40 clicks each ad to get a clearer picture, but the concept doesn't change. What are your thoughts?

[jtara]

Wow, those are some low CTRs...

Dunno what you are advertising, so of course no telling what the norm is. But it sounds like it's a hard sell and/or you need better keyword selection.

Make sure you have turned OFF "optimized serving" for the campaign. That's the only way to split-test ads.

You might want to pare-down the number of ads. At the rate you're getting clicks, it's going to take you a month to test 15 ads all running at once. Most "experts" recommending split-testing two ads at a time.