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Strange target urls for some ads

What is /pagead/iclk?

johannes

11:28 am on Jan 4, 2006 (gmt 0)

10+ Year Member

I see a few ads (mostly in the top positions), that has a different link target than normal:
[google.se...]

The normal link target goes like this:
[google.se...]

What's the difference?

johannes

12:10 pm on Jan 10, 2006 (gmt 0)

10+ Year Member

anyone?

Sweezely

2:06 pm on Jan 10, 2006 (gmt 0)

10+ Year Member

I think it's something to do with conversion tracking.