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AdWords campaing ended; so did editorial traffic

Ending of AdWords campaign shouldn't affect rankings, should it?

         

TrumanTiger

10:18 pm on Jun 10, 2003 (gmt 0)

10+ Year Member



A few months ago, I set up an AdWords campaign to get my feet wet. Wasn’t looking for much traffic, and didn’t get much. But it served to introduce me to the system.

Concurrently, the little site this campaign was running on was getting about 5 referrals per day from Google on the editorial listing side for phrases not associated with the AdWords campaign.

I inadvertently let the AdWords campaign lapse on May 31. Since then, the site has received 0 referrals from Google and a search shows it is virtually nonexistent in the rankings for phrases it did well on up until May 31.

My questions: Has anyone else seen editorial traffic from Google stop completely at the exact time an AdWords campaign ended?

jeremy goodrich

10:21 pm on Jun 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Not me, but rumors abound :)

I manage less than a 100 sites, however, so milage may vary. Welcome to WebmasterWorld!

Try the site search [webmasterworld.com] to read up on past issues related to the current state of affairs at Google (lots of stuff's been changing).

TrumanTiger

11:46 pm on Jun 10, 2003 (gmt 0)

10+ Year Member



Thanks for the welcome!

The AdWords campaign was for employment ("become a widget-maker) which the site has never ranked well on, nor should it.

It has, however, ranked well in non-competitive areas ("ways to build widgets," "widgets that are good for you," etc.). There are few backlinks, mostly from directories, so anchor text isn't an issue. PR has been a steady 3 before, during and after (is it over?) Dominic, so PR0 or banning doesn't seem to come into play (there is 0 spamming, hidden words, stuffing, etc.). The site launched Nov. 02, so its newness may be an issue.

I just find it hard to fathom that the last referral from Google editorial came on the last day that an AdWords campaign ran.

BTW: I reactivated the campaign so will be curious to see what happens.