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Why so few impressions? Site oriented campaign

Started days ago and very few impressions

         

silverbytes

4:05 pm on Nov 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I picked some 10 relevant sites, budet seems to be ok but I see very few impressions. Campaing is oriented to 1 country only. What can I do to get more impressions?

Adam_T

4:14 pm on Nov 22, 2005 (gmt 0)

10+ Year Member



Well 'generalise' your keywords and go for more 'generic' terms but at the cost of losing conversion and CTR.

There are many usefuly keyword tools available on the web that will help you capture a wider range of keywords and thus increase the potential number of impressions.

silverbytes

9:15 pm on Nov 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What keywords?
Site oriented campaign. No keywords at all. You pick the sites and they give you impressions...

pompousjohn

10:45 pm on Nov 22, 2005 (gmt 0)

10+ Year Member



Maybe your bid is too low or there are too many people trying to get impressions on the same site with limited space.

On the other hand, if the Webmaster noticed you were site targetting he might have filtered your @ss.

Webmasters don't like to be site targetted, it is very bad for income.

silverbytes

1:48 pm on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why is bad for income? They should be glad to have adverstisers, not otherwise...

steve40

2:15 pm on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think many publishers who have good ecpm filter site targetting and cpm as soon as they see them as often the cpm bid is lower than the ecpm

You must remember currently is is very easy to spot cpm as 4 adds are replaced with single add

I am sure there are many sites that would have np with cpm of $2.00 but many other sites where a cpm site targetting of 2.00 would recieve no impressions , try doubling your bid for a day to see if that is the problem

Sorry don't know what your cpm bid just given 2.00 as an arbitary figure
steve

pompousjohn

4:09 pm on Nov 23, 2005 (gmt 0)

10+ Year Member



Why is it bad for income?

Well it's cheaper for you to do site-targeted advertising isn't it? So you are spending less. This means the publisher is getting less. Why would he want your ad on his site paying him a few cents a day when he can filter it out and get one on there that pays 50-80 cents a click?

Look in the Adsense forum, lots of publishers complaining about being site-targetted by advertisers and discussing ways to filter and block it.

martingale

7:51 am on Nov 24, 2005 (gmt 0)

10+ Year Member



Take a look at the site. Maybe they don't run AdSense on most of their pages or something?

You have to be VERY careful with site targetting. Always check out the site before you decide to target it. Look around, see how the ads are positioned, see whether they are on relevant pages. The more normal problem is that you get tons of impressions but no clicks because the ad is down at the bottom of the page or some such thing. It's also possible though that a site you picked just has AdSense on a few low-volume pages and runs something else on other pages.

If not the obvious explanation is that you aren't paying enough for the site and the PPC or other site targetting that pays the site better is displacing your ad.

Turkish

11:00 am on Nov 24, 2005 (gmt 0)

10+ Year Member



I am looking to create a CPM campaign on Google. Is it possible to view the sites I would be going on (Google Content sites) before actually setting all the campaing up. I already have a number of Adwords CPC campaigns and thinking about a CPM campaign for one of our sites.

ronmcd

11:17 am on Nov 24, 2005 (gmt 0)

10+ Year Member



go in, choose the option to start a cpm campaign, create 1 ad then you can select the sites you want. Will only take a few secs. You can just cancel it at that point if you dont find any sites.