I do not like the EXACT match, I prefer the phrase match.... but I still have a LOT of negative keywords.
Not sure if I can/should post my words here... so I won't. So letrs talk about my widget page. I specialize in circular widgets... black, red, blue, orange... all kinds of widgets, but just circular ones.
So I go after "circular Widgets" (rather than [circular widgets]) because many people search for red circular widgets... and many other (100's!) of colors.
But I do not want those looking for free red circular widgets... or to download them, or for images of them, etc...
So I think- at least for me- having those (and a LOT of them) negative keywords is something I need.... and I, too, wish I could hide them!
dave