Post your best Adwords tips here

Only your best

[Clark]

Let's keep it short & sweet.

1. Insert keyword into title and text.
2. Add as many alternate ads as possible to learn what works best.
3. Copy all ads you used in item 2 but point to different url to test how important your landing page (targetting) is to adwords.
4. Copy 2 and 3 into a different campaign with a slightly higher bid so you can track how important your ctr and landing page is vs. your bid.

[Dr_X]

trim the fat. if an ad over time does only .5% ctr, kill it. it's only sucking impressions away from the ads that do work.

sorry. best i can do on such short notice. :-P

-Dr.X

[poster_boy]

Test all Match Types. The assumption that Broad alone is your best bet is (mostly) incorrect. Each has a different value and opportunity.

[toddb]

Use broad match to find new terms in your logs and then drop braod match.

[Marls]

Track the specific KWs that sell. I found misspellings of the exact words that did great -- didn't do at all. So I made them negative KWs.

[beren]

Read this article.

[timesofindia.indiatimes.com...]

[humblebeginnings]

Yo Beren,

I read the article, but what is your tip?
Should we visit the Taj Mahal?

[Dr_X]

Yo Beren,
I read the article, but what is your tip?
Should we visit the Taj Mahal?

Haha. I read the whole thing thinking there was a tip in there. I guess the tip is "you're gonna get scammed by fraudulant clicks"? That's not tip. We already knew that. :-P

-Dr.X

[La_Valette]

My tip: when you find something that works in adwords, don't broadcast it to the world...

[Dr_X]

My tip: when you find something that works in adwords, don't broadcast it to the world...

party pooper

-Dr.X

[anallawalla]

The Library [webmasterworld.com] has the best tips.

My favourite: Dynamic Keyword Insertion