Google Adwords -- Newbie need help

[steveniam]

I have just done a number of searches using keyword analyzer and so far I noticed that all the popular and niche keyword have more than 20 campaigns (google & overture).

Any experienced affiliates care to share their experiences on how to discover popular and niche keywords with few campaigns?

Thank you.

[orento]

Hello and Welcome,

Honestly I've been running some big accounts and I've never let the amount or Bidders scare me. Even if there are 20.
It usualy comes down to your AD Quality.. If you write a better ad then most of them, you're ad will climb up the ladder. I've always learned not to use Very Generic terms, but even that's not completely acurate...

Don't be afraid to use a mix of Generic (1-2 word terms) and more Niche words (3-4 word terms) And keep working on your ads regularly.

Cheer
O.

[inferno]

most of my keywords have 20-40 advertisers, some have over 100, all i can say is, look around, theres a plethora of information here, just gotta go and look for it :)

[steveniam]

Oh I see. I have read in the Google Cash to avoid keywords that have too many campaigns (more than 20+) and try to locate niche keywords which have fewer campaigns. So far I have no able to find one.

Thank you for giving me another perspective.