I'm an adwords advertiser with several years of experience and 10's of thousands of keywords in my account.
I logged into my adwords account this morning and was shocked to discover that roughly 33% of my keywords had been disabled between last night and this morning. I've never seen more than a handful disabled at once, so this was quite a shocker, especially with the magnitude of keywords I have in my account.
Anyone else seeing anything similar?
I went from having perhaps a dozen disabled to about 6600 overnight. I deleted any without impressions, something I'd been too lazy to do manually. That took out all but about 30. It appeared most of these had gone 90 days without an impression and I do recall such periodic purges before.
patient2all