Sponsored link gone, More money in SEO

Forum Moderators: buckworks & skibum

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What will you do?

Crush

11:49 pm on May 15, 2003 (gmt 0)

Now the Sponsored link is coming to an end are you sticking more cash into SEO or just going to go into a bidding war on adwords?

Me SEO and stocking up on cash for the top spot.

Shak

8:03 am on May 16, 2003 (gmt 0)

I think it will swing both ways.

Certain players NEED sales everyday, whilst waiting for ANY seo work to show its rewards.

On the other hand SEO is NOT free, it is just another paid form of marketing, whether its done by yourself or a 3rd party.

I suppose the trick is to benefit from Adwords and Natural Listings.

Shak

fathom

8:53 am on May 16, 2003 (gmt 0)

Agree Shak!

An AdWord to the clicker - I NEED TO BUY IT NOW!

A ranked listing to the clicker - I NEED INFORMATION NOW, and maybe buy, or maybe look for some more information to compare!

... #1 ranked results and #1 AdWord is darn near -- an unbeatable combination. With the exception of having that short-lived premium sponsor ad in the mix.

vibgyor79

10:02 am on May 16, 2003 (gmt 0)

SEO? What is that? It is AdWords all the way.. :)

An AdWord to the clicker - I NEED TO BUY IT NOW!
A ranked listing to the clicker - I NEED INFORMATION NOW, and maybe buy, or maybe look for some more information to compare!

Thankfully, not all the surfers think so. The day that happens, the effectiveness of Google AdWords will be diminished.

And for most commercial keywords (eg - web hosting), there is frankly no difference between a AdWords listing and a ranked listing.

hannamyluv

10:02 am on May 16, 2003 (gmt 0)

Will there be a bidding war on adwords? I'm not so sure, I mean the premium spots only held two advertisers and on the keywords in the past where the premiums weren't filled so the adwords CPC advertisers could move up, I never saw a higher than average bid amount.

I honestly do think that at this point in time you need a healthy mix of paid and unpaid listings to get the best results possible.

Crush

8:54 pm on May 16, 2003 (gmt 0)

Obviously it depends what industry you are in but what do you pay on google compared to oveture per click?

fathom

12:37 am on May 17, 2003 (gmt 0)

To clarify:

All on same phrases.

#1 Rank Position > average 1.5% conversions

#1 AdWord > average 2.5% conversions (not accumulated)

Premium Ad > average 5% conversions (not accumulated)

So 7.5% compared to 1.5% is a site more buyers buying now (in the same session).

SlyOldDog

10:01 am on May 20, 2003 (gmt 0)

Sorry. Edited my post because it was twaddle