Greenie with Adwords questions...

[Vulcan315]

I'm getting good traffic with organic rankings I've built over the last 7 years. Now that I've been reading on webmaster world for a while, I'm interested in the possibility of improved site traffic/sales with the use of Adwords or some sort of PPC program.

Considering that I know little to nothing about this and how it works, what would the seasoned folks out there reccomend to a greenie like myself? Is there some reccomended reading out there for folks like me?

Thanks in advance for any/all help!
Dave

[AdWordsAdvisor]

Vulcan315, the first thing I'd recommend is to take advantage of all the free resources available on the AdWords site itself. Quoting myself from a month or two ago, here are some good ones.

...you may not have seen anyone mention the AdWords Learning Center. This is a pretty good free resource, as you come up to speed with what brings you good results with AdWords.

So you might want to take a look:

AdWords Learning Center
[google.com...]

BTW, don't let the first sentence which mentions "the Google Advertising Professional Exam" throw you off (!), as the learning center may be used by anyone.

Here is some other stuff worth looking at, from the AdWords FAQ:

A whole bunch of keyword related help topics:
[adwords.google.com...]

Optimization Tips:
[adwords.google.com...]

Demos and Guides:
[adwords.google.com...]

Searchable Help Center:
[adwords.google.com...]

I hope this info proves to be useful. ;)

And of course, you have an outstanding resource right here on WebmasterWorld! So keep on reading/posting!

AWA

[Vulcan315]

Thanks! I'll get busy reading/learning about this...
Dave