To my knowledge, impressions is how many times a person searches for somthing and your ad pops up, but click through rate is like impressions but they click on your ad, am I Correct?
Reflect
11:56 am on May 8, 2003 (gmt 0)
Yes.
Brian
vibgyor79
3:06 pm on May 9, 2003 (gmt 0)
Clickthrough Rate is number of clicks per 100 impressions.