Feature request

Country specific campaign budget

[kartiksh]

Hi

This is feature request to AdWordsAdvisor

Ability to set campaign budget for UK/Europe/USA and rest of the selections. I know this can be accomplished by having different campaigns but thought if this is possible then we can specify country specific budget for AdWords in a single campaign.

[FoundAgency]

Hi kartiksh.
Even if this was possible I still wouldn't use it. As you mentioned you can achieve this by setting up country specific campaigns, which has the advantage of giving you greater insights and control of your spend.

Currently you may be getting the following:
USA 1000 clicks @ Avg CPC $1.00 Avg Pos 13.5
UK 100 clicks @ Avg CPC $0.30 Avg Pos 2.8
Europe 100 clicks @ Avg CPC $0.30 Avg 2.5

In this example the vast majority of the clicks come from the USA so if all three countries are in the same campaign then the Avg CPC for this campaign will be close to $1.00 and Avg Pos will be close to 13.5.
What happens is that if you want to increase your traffic you will probably increase your Max CPC. This will increase your Avg CPC and Avg Pos for the USA, but do you really want to increase the Avg Pos of the UK and Europe campaigns?

By grouping your countries into the same campaign you can be pretty sure to over pay for a lot of your clicks.

[kartiksh]

Then how about having an option to "group countries" option provided to us. I do agree with your thoughts though. This way if we have stats like above you have mentioned we can effectively save money.

[kartiksh]

Just noticed that this tread is still current [webmasterworld.com...]

Mods, please close this thread.