adwords targeting

[adamnichols45]

Hi,

Im wondering about adwords.

in one account would it best to have for example

1 advert = 1 keyword

1 advert = 1 keyword

so rather than have just 1 advert for ford - fiest - ford

have 3 adverts specifically worded for them 3 unique keywords is this the best way?

[adamnichols45]

Any body got any help on this one please?

[dirkz]

CTR and conversion rate tend to be higher the more specific your ad is, so in most cases your approach is the best (assuming you target each important keyword with its own adgroup).