one fist of iron, one fist of steel....

running multiple creative in one adgroup.

[tolachi]

I've been digging into my adwords account trying to optomize our copy this week and may have been noticing some interesting stuff. For example it seems that we can get a slightly higher overall clickthrough rate by running 3 good ads at the same time. Maybe a person sees a different ad the second time they search for a term and that one appeals to them where the first didn't?

Should I go ahead trying to find the "best" creative for an adgroup, or is running multipe really good creative actually the way to go?

TIA

[laertes]

One risk to consider may be that your CTR goes down for your keywords in the existing group, forcing you to pay more per click. On the other hand, I wonder if the increased conversions would make up for it. Could be an interesting split run test.