More traffic

How to generate more PPCSE traffic

[Ogopogo]

Hi guys. I am new to this forum and have been doing PPCSE marketing for 3 or 4 months now.

I have a question. What is the best way to generate more traffic in Google?

Keep adding new keywords? Content match? Raising bids?

What have you found that works effectively? I have a profitable entity and I would love to throw more traffic at it.

Thanks.

[lovethecoast]

There are only so many people that will search for a particular item. Only way to market it to more people, is to find more niches for it.

For instance, say you have a baseball card collector program that stores photos and stats on baseball cards.

The exact same app could be used by collectors of *anything* ;)

Be creative -- think outside the box.

[mike_ppc]

It's difficult to provide a general answer. Each case is particular.

Anyway, raising your bids will most probably increase your traffic. Also, checking Content - although one says that content converts less.

Adding new KWs - but targeted for your business - could be a good solution. Also, writing better TextAds, in order to improve your CTR.

There could be solutions that could apply to your situation or not. Whatever you do, track very carefully to see the efficiency of each solution.

[Tropical Island]

You may have already done this however one really good resource is the Overture keyword selector tool.

[inventory.overture.com...]

Just plug in all your existing keywords and they will give you tons of related ones that you may have missed. They also show you the searches made the previous month on the Over network. This is a better tool than the AdWords one although you should do the same thing there.

[Ogopogo]

Thank you for the suggestions, I have discovered a whole new group of keywords that I had neglected in the past thanks to the ideas posted here. I have found a new "niche".