How to create the perfect landing page?

We are selling videogames and accessories...

[antirack]

We are selling videogame and electronics. I have done a lot of studies and I know how important it is to start a dialogue with visitors.

Does anybody know a place where to find good examples and guidelines for a perfect landing page? We are about to do a re-design for our pages, and it would be great to have this included.

As said, our target is not leads, emails or whatever, we are trying to sell more videogames :)

Thanks

[Shak]

cant help you out with landing pages, but can give you a slightly different idea.

Pretend for a moment that you are a surfer/visitor who does a search on Google, then clicks on an Adword listing.

WHAT WOULD YOU EXPECT TO FIND as a buyer (info, pictures, hard/soft sell, pricing)

does that make sense, probably not, but thats how we have always done it, and its worked so far.

Shak

[MrSpeed]

Shak is onto something. You need to convince the buyer in one page that this is what they want, and need. You're a reputable company and there is no need to go further. You need a lot of action verbs to tell the surfer what to do. "Click here to buy now!".

I would imagine you get a lot of click throughs from kids. Maybe you can have a "tell your parent" about this page type form simiiar to the "tell a friend" thing.

Just some ideas.

[antirack]

Thanks a lot. That's what we have already now, I thought that there are some experience values like "you always should have this, and that etc", similar to the usability information available...

I'll do some more research through google, if I can't find something, I pretend we have what is neded :)

BTW: I have seen a post somewhere here where somebody said he reset his statustics after a keywords change. I can't find this in google's adword admin so far, any idea?

Thanks again.