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targeting your competitor

         

scorpion

1:17 am on May 1, 2003 (gmt 0)

10+ Year Member



Is it legal to use your competitors company name as a keyword for which to target your own product?

Is it a problem in the industry of adwords advertising?

antirack

1:22 am on May 1, 2003 (gmt 0)

10+ Year Member



I think this depends on your country (specific laws) and also if it's a trademark or not. If you compare, then it should be fine in some jurisdictions, but for example in others it is a big NO NO....

Anti