Editing Ad

[wayne]

I wish Google would get rid of the 'Edit Ad' link
in Adwords. All they need is the Add New Ad and
Delete Ad options. I edited an ad yesterday, and
now I can bid twice as much and still have a
much lower position than before on my keywords.
Someone will probably respond and say you should
never edit your ad, just add a new one and then
delete the old ad after the other one gets going,
but why does Google even offer the 'edit add'
option if it is going to hurt us so much.

[mike_ppc]

Anyway, Edit is just an option. You can either use it or not.

What I really think it's useful is "Pause" Text Ad.
Now, to stop a text ad, you can only delete it. Wouldn't it be nice to be able to pause it and then resume after one week or more?

[wayne]

But why does simply editing an ad cause it to drop in
position so much? Anyone have a good answer for
this. It's not because the ad is less relevant,
because it happened immediately after editing
the ad. Now this adgroup is worthless and I will
no longer be spending any money on it, because
I am not going to pay two or three times as much
for a much lower position.

[MarkHutch]

Since Google matches each ad with the keywords that triggered the click, that's why your results have gone down. When you edited the ad, it deleted any past results you had with that ad and the keywords that trigger it. You basicly had to start over with no history on the ad or the keywords that triggered it.

[wayne]

They should put a big warning in red letters on
the edit ad page so that we are aware of this
before editing any ads. What happens if we add
a new ad to the same adgroup, will the same
happen? Because I've added new ads before and
never noticed the big drop in position with
these ads.

[MarkHutch]

Adding a new ad shouldn't effect the old one. It will build click through information on its on. When you only have one ad and you edit it, the whole adgroup has to start over again on CTR.

[wayne]

I didn't mean would adding a new ad effect the
old one. I meant would the same thing happen
with the new ad. Because I've added new ads in the same adgroup
and never noticed the new ad starting at such
a low position as editing an old ad.

[MarkHutch]

Yes, I think it does. However, AWA might be able to give you additional information.