What is my Ad budget after Agency fees?

[chainazo]

I´m asking this as a future client of ads agency. That´s i haven´t an agency, but i would be a client of one.

With a budget of, say, 10k : After pay taxes + agency charges me for the service (on average). How much of that initial 10k really left for ads?

Thanks in advance

[Brett_Tabke]

Well, it depends entirely on their billing model. Many agencies have a 'retainer' for services and then charge a percentage of spend (running 10-15%). The greater the spend, the more time they spend on it.

[chainazo]

Let me see if I understand correctly, just for the sake of language (I don't speak English): You're saying that in addition to the 10-15% for running the campaign, is there any additional "retention"? If so, what would that retention generally be, based on what you know?

[Brett_Tabke]

It varies wildly. Some charge by the hour of work, and others have a flat fee.

[fomiwe833]

I’m circling back to this, even if the thread is old: from 10,000 all-in, with a 12% fee and 20% VAT on the fee, you’re left with about 8,741 for media, 1,049 as the fee, and 210 VAT. I asked for a table with both scenarios and, midway through the process, the agency gave me the exact breakdown so I wouldn’t get any surprises on the first invoice.

[edited by: not2easy at 12:05 pm (utc) on Dec 24, 2025]
[edit reason] Please see TOS [webmasterworld.com] [/edit]