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Ads report

         

chainazo

4:00 am on Jan 13, 2025 (gmt 0)

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I hired someone to manage my ads account (I'm a company that sells leather goods) and when they sent me the first report of the campaign, they sent me some prints that consisted of:
-The start and end date of the campaign and the total amount spent (which is ok)
-Time slots colored in 3-hour increments (example 1 to 4, 4 to 7, etc., but so I can't see if customers search for me more at hour 1 than at hour 2 because they have the same color because they are in the same slot).
-The areas where customers searched for me
-Data on: Clicks, Impressions, CTR, Avg CPC, Cost, %Conversions, Cost/Conversions

That's all.
Is this ok, is it a lot, is it a little, should I ask for something else or is this information more than enough? Should I have access to the ads account or "i´m interfering in their work"?

Mark_A

4:09 pm on Jan 21, 2025 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I would be inclined to demand access to the account so you can see what is occurring. They might not like this but you are paying the bills. Perhaps you can get them in to show you around the account so you will have a clue what to look for. I would stress that you don't intend to meddle, just to get a detailed overview for review purposes.