When I set-up my current campaign in AdWords, I chose to have my ads shown in China, South Korea, Japan, Hong Kong, and the US along with the appropriate language. I have a few questions that AdWord's customer support can't seem to answer...so I'm going to the experts.
1. It appears that when searching from an Asian IP address, using an Asian default language, most of the ads aren't showing, and when they do, sometimes they're in English. If this is common, could someone please explain?
2. I was told by customer support that in order for my ads to be shown in these marketplaces/countries with the appropriate language, the campaigns would need to be set-up in that version of AdWords (ie: Google Japan). Is this true? Do I need separate campaigns for each country?
Thanks for your help.