High CPC and Cost Per Lead Issue

why my ad is getting High CPC and Cost Per Lead Issue in google ads

[gdgh]

Hi Everyone,

I am new here, I am trying to find the solution of my issue regarding google ads high cpc and cost per lead.

I created an ads for the paramedical courses and it is getting over budget. The CPC and Cost per lead is getting high (for each click it is 17rs and lead is 400rs). What is the main reason for this and how can I decrease my cpc and cost per lead. Is there any way that I can stop my over spending issue in daily budget. My daily budget is 1000 and it is spending 2.3k per day and I am getting only 4- 5 leads on a daily basis. what is the problem in my campaign and how can I solve this.

Thank you in advance

[Mark_A]

Hi gdgh, I see you didn't yet get a response to your question. In my experience Google Ads often goes over the daily budget when there are clicks / impressions available but then over a month, it also goes under budget enough days so that at the end of a month, it has spent close to your monthly budget.

So I would look at compliance to budget over the period of a month.

This budget by month seems about the only restriction Google accepts, it does not restrict itself to a max CPC per keyword for example.

On cost per click (CPC) are you using exact match? If so Google advises CPC will be higher than Phrase or Broad match.

[gdgh]

Hi Mark_A,

Thank you for the Reply

Regards