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Google Ads has increasingly lost my trust

Poor training or intentional misrepresentations?

         

chewy

3:54 am on Mar 9, 2024 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Here's a new article in SEW which deserves mentioning:

[searchengineland.com...]

Yes, they are now limiting countries to 120 - that is 120 out of 195 countries worldwide.

They say "use positive geo targeting" - which I would do if I could trust it.

Moreso - they refuse to refund money on clicks found on countries negatively geotargeted - and they especially refuse to pay any attention to refunding money wasted on bots from those excluded countries.

Of course, the countries that cannot be blocked are most commonly the source of these robotic clicks.

So is this press release lying -- or have they fixed this - in such a way to guarantee them revenue from those other 75 countries?

Who wins here?

And do we even trust SEW anymore?

engine

8:18 am on Mar 9, 2024 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I used to handle many smaller to medium sized businesses, and although we achieved success, the percentage of waste became too high to be accepted. Slowly, one by one they pulled out.
that was not the only reason, but it was high on the list.

chewy

11:27 pm on Mar 9, 2024 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Too bad - it was great while it lasted. Glad I'm post retirement. Gotta find another gig.

Gotta admire their spin. After I pick myself up off the floor.