I do not use cookies to avoid being forced to this “You have to agree to cookies” popup.
I use a JavaScript creating a special entry in the log files.
My statistic software counts only visits with javascript on.
The visits are categorized into
* full browser string
* anonymous by short browser string
* known spiders
I started first with a search campaign allowing also display net. 51,174 impressions, 1,135 Clicks. 99.95% display, 0.005% search.
The ads are in German language for a German landing page.
Targeted for all countries, target language Deutsch (German)
Now I see the referer statisic of all visitors with javascript on.
509 some-site.news in english
116 doublecklick.net
36 other-news.com
31 hindi.other-news.com (page is really in hindi)
26 YouTube.com (I used same landing page for in-feed and 5 sec skip YouTube)
These are very strange data.
For luck, I stopped search campaign some days ago.
I identified no German language site in the referees.