Only 2 impressions in 9 hours

First time on the other side, since 2004 with AdSense

[jetteroheller]

Just my first search add.
I had chosen very relevant search terms where usual does not appear any ad in the search results.

Limit 0.09 €, prognosis 80 clicks per day for 2.43 € a day.
Okay, in the German area was just night, but with the usual traffic distribution,
I would have expected now 100 impressions and 2 clicks,
but the result was only 2 impressions.

How can be the result so far away from the prognosis?

[Mark_A]

Exact, phrase or broad match?

also

9 cents max cpc isn't going to exactly motivate G :)

[jetteroheller]

Google mad a broad match out of it.
Now about 900 impressions in the display net with 20 clicks and 0.90 € cost
16 impression in the search with 1 click.

[Mark_A]

Hi jetteroheller - I don't use the display network, I prefer my ads to only appear on Google's search page.

On the search page I have some little control over how they appear, and what they appear next to.

[jetteroheller]

I lived 2004 until the Panda update 2011 from the display network.
At 0.90 € for 20 visitors for a German ad, I think it can not be so wrong.