We recently started putting up some Google Ads again. We got some conversions shown in our own system that are related to the keywords we target with our Ads, but there are no conversions shown in Google Ads. Checked with our IT and everything should be set up correctly, also included the connection to GA4.
Since we have a product more of thought were people not immediately convert it could be that their first contact with out website happens through the Ad and then they later come back (maybe by a bookmark, etc.) and then convert. Would this case still be covered with the Google Ads conversion tracking or does it really just count conversions that directly happen in the session after the click on the ad?
And if this scenario isn't included, is there a way to include returning users which first contact with our website was the click on the ad?
