What are peoples views on P-Max and using target ROAS in Adwords?
I've been manually managing the adwords account since 2009 and slowly but surely Google is stripping away control. I've always found their new machine learning bid strategies to be poor. Since January I've launch a P-Max campaign and although it gets a lot of traffic with seemingly low cost per conversions, simultaneously
the cost per click of my existing traditional campaigns shot up.
I'm considering going back to manual bid strategies again. Thoughts?
