For example, with a search for “skin care for dry sensitive skin,” AI can use content from your landing page and existing ads to create a new headline that aligns even more closely with the query, such as “Soothe Your Dry, Sensitive Skin.” This helps you improve ad relevance while staying true to your brand.
We’re bringing generative AI to Performance Max to make it even easier for you to create custom assets and scale them in a few clicks. Just provide your website and Google AI will start learning about your brand to populate your campaign with text and other relevant assets. We’ll even suggest new images generated just for you, helping you stand out to customers across a wider range of inventory and formats.
This capability will also be available through the new conversational experience in Google Ads.
Google is to use generative AI to create and adapt ads based upon context query.
Smart Bidding is a set of automated bidding strategies that use machine learning to optimize for conversions or conversion value.
Automation has long been used in publishing to create useful content. AI can assist with and generate useful content in exciting new ways.
