Hello,
Don't hesitate to say if you feel like I am asking for too much spoon feeding, I am happy to read any source you have you believe can help. I am just a bit clueless right now. Although I know a fair bit about maintaining an account, it's not exactly my area of expertise.
To make it short, I want to extract the data I collected over the years on Adwords, and make it a graph showing the average value per conversion and conversion rate overtime. I would like for it to be as precise as per day. Ultimately, I want to build a formula to suggest a recommended CPA/EV based on previous patterns.
It's valuable for me, because the service I market is highly elastic and almost seasonal to some extent.
I imagine I am not the only one to run into this, and it seems like fairly simple math. But I somehow can't find anything relevant to this topic with Google search, admittedly, probably because I don't have the right keywords.
