Google Ads - Multiple websites targeting different countries, one or m

International domains one account or many accounts

[wealthinau]

Opinions on what is the most effective method of administering Google Ads for a business that has multiple websites targeting specific geographies/countries.

Is the best strategy to have one Google Ads account and each campaign houses the specific international domain?

Or is it better to have a single Google Ads account for each international domain and each ad account is found under one Google Manager (MCC) account?

www.mybusiness.com (USA)
www.mybusiness.ca (Canada)
www.mybusiness.co.uk (United Kingdom)

[ogletree]

Reasons to use more than one account:
1. Different payment methods
2. Time zones, it can get confusing when websites have different time zones than the account, but it can be done.
3. Limiting access to different people
4. Currency settings
5. Regional compliance issues

Normally I would not recommend having more than one account unless you have a specific need for it.