Adwords slowed

[Servant]

Hi,

Can someone please explain to me why Adwords send me an e-mail stating that my keywords were slowed and that they will charge me next time it occurs?

Regards

[Baazigar]

AdWords ads are slowed if they don't meet the minimum required CTR. And they charge you every third time you restore full-delivery.

For more details, follow this link - [adwords.google.com...]

[Servant]

Hi,

Thank you for your reply.

On the link that you gave me, it states:
Therefore, borderline keywords slightly below our minimum clickthrough rate (CTR) of 0.5% may accrue at least 1000 impressions or more, depending on their actual performance.

Does that also count for

Search Total and Content Total

[Baazigar]

Servant, Google only counts clicks and impressions from Google sites (Google.com; Google.co.uk etc) and syndication on partner sites are excluded.

Visit the Library [webmasterworld.com]. For AdWords optimization techniques. Hope this helps!