Google: Responsive Search Ads To Be Only Search Type From June 30, 2022

[engine]

Google has said that from June 30, 2022, "responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns." However, it adds that from June 30, 2022, it won't be possible to create or edit expanded text ads. Existing expanded text ads will continue to serve.

Google recommends setting up at least one responsive search ad in every group in search campaigns prior to June 30.

[support.google.com...]

[Mark_A]

Hmm, I have some dynamic ads which work sort of ok. I have quite a few extended text ads some of which are excellent. I have tried a content network ad and it just wasn't for me. I am pretty sure I tried a Responsive Ad and it was quite uninspired so i deleted it off again.

Mind you, if everyone is using Responsive ads then, Google will almost be able to write its own cheques no?

[tangor]

Got to admire g's business plan, get folks hooked, train them a little, then put them in the feed in category to help the bottom line!

Seriously, did any one believe g was an ad PARTNER for YOU? That said, g and adsense remain the best option to play the game. I truly (no humor or being facetious) admire these folks who know their business and how to make it work.

[shadowlight]

So does this mean that all the text ads at the top of SERPS are going to change to ads with images, videos etc?

[Mark_A]

It means increasingly (more than already even) Google will be able to write their own invoices which will be unchallengeable because the mighty AI has pronounced! And there will be no mistaking it, traffic as much as remains, will be directed where the AI feels it is right.

[ogletree]

If you want to continue to use Expanded Text ads just create a responsive ad an pin the titles and descriptions. You don't have to create a bunch of titles and descriptions. Just copy what you would have done in your expanded ad.