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Google Says Cookie Blocking Delayed Until 2023, and FLoC Trial Paused

         

engine

10:05 am on Jun 28, 2021 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Google has said it'll delay its plans over third party cookie blocking in Chrome to late 2023, and will conclude and pause its FLoC testing.
Stage 1 (Starting late-2022): Once testing is complete and APIs are launched in Chrome, we will announce the start of stage 1. During stage 1, publishers and the advertising industry will have time to migrate their services. We expect this stage to last for nine months, and we will monitor adoption and feedback carefully before moving to stage 2.
Stage 2 (Starting mid-2023): Chrome will phase out support for third-party cookies over a three month period finishing in late 2023.


[blog.google...]

[privacysandbox.com...]

Earlier stories
A Mozilla privacy analysis of FLoC [webmasterworld.com]
Google Starts Roll Out Test of FLoC Developer Trial [webmasterworld.com]
Google Will Not Test FLoC in Europe over GDPR and ePrivacy Directive [webmasterworld.com]
Google's Privacy-First Non-Cookie Based Advertising FLoC Tests Q2, 2021 [webmasterworld.com]

superclown2

5:05 pm on Jun 28, 2021 (gmt 0)



Nothing to do with numerous legal actions then. Hopefully by the time they get round to them Google will be just a bad memory.

JS_Harris

2:53 am on Jun 29, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



There is really no good reason to force all users to block all cookies. Imagine if they could decide for themselves....

NickMNS

2:59 am on Jun 29, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



There is really no good reason to force all users to block all cookies.

This doesn't apply to "all" cookies only 3rd party cookies.

RhinoFish

8:44 pm on Jun 30, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Flogging FLoC flew to following fiscal fiasco, flipping Francisco flub, flim flam flaw, its flapping and flailing flanks flew forward from flagship to flagrant flameout, fabulously flawed flügelhorns flairing, fleeting fits of flotsam flushed!

Dimitri

9:48 pm on Jun 30, 2021 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



This psycho-drama will continue for a while ...

mcneely

12:21 am on Jul 4, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Flogging FLoC flew to following fiscal fiasco, flipping Francisco flub, flim flam flaw, its flapping and flailing flanks flew forward from flagship to flagrant flameout, fabulously flawed flügelhorns flairing, fleeting fits of flotsam flushed!


... you took the words right out of my mouth mate