What to expect when bidding on mispelled keywords at Google Ads

Let me ask 2 questions ...

[SlimKim]

At Google ads, if i bid on a mispelled keyword ... Google will of course display search results for the correct spelling. My question is, will they display my text ad and will it compete with advertisers bidding on the correct spelling?

[RhinoFish]

Yes, yes. If you're looking for cheap clicks with this tactic, you'll be disappointed. Heavy bidders keyword bids will fire on the typos, you won't find a pocket of low competition in this tactic. You might just bias your traffic towards people who don't spell the thing of interest well. Aka, it'll bakkfyre.