How to get more location impressions rather than regular searches

local extensions

[mgf45]

Hi,

My campaign is setup for 5 keywords but my cost per clicks go around 70-100 per click, all local and not nationwide.

I have decreased desktop by 100%
Local extensions\ for my GMB location, call extension
Locations, only around 5-mile radius from the office location

My GMB is optimized well, but im sure that does not really play a factor when it comes to PPC

However I still see a lot less local extension impressions for my GMB office. I wish I can completely avoid advertising on the google.com.

Is there a better way to get more impressions from local extensions without spending the bid amount for a regular search result. I hope I make sense. Thanks

[RhinoFish]

"My campaign is setup for 5 keywords but my cost per clicks go around 70-100 per click"
What match type?
70-100 cents or dollars?

[mgf45]

+car +accident +lawyer and some others but i have over 5k negative keywords

dollars

also, i meant more impressions in the google adwords dashboard when viewing local extensions, not GMG insights

[RhinoFish]

At those CPCs, I suggest using exact Match positive keywords only.
Make sure you're dayparting heavily, and that you use call extensions, and again, at these CPCs, you'd better run ads during biz hours only, making certain that someone will answer the phone.
To avoid wasted spend, look at demographics (age, income especially).

On your LPs, track IPs, and see if you can use that signal to also cut wasted spend.

PPC advertising for this sort of setup is not ideal, find other ways, ways that leverage people like insurance agents and repair shops.