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Basic PPC Question


6:39 am on Aug 1, 2019 (gmt 0)

New User from AE 

joined:Aug 1, 2019
votes: 0

Hi Guys

I have thousands of long tail keywords in my PPC account but 90% of my traffic comes through my 2 keyword phrase match keywords.
Would I be better off pausing these so that my long tails show and then I will have better data on what is actually converting .
Seems obvious but not sure if it will affect the traffic Im currently getting ?

Any help welcome
7:10 pm on Aug 1, 2019 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
votes: 85

Depends on Match type, length of phrase match keyword, semantic meaning of phrase and counter phrases, and more.
Focus on your Search Terms report, not Keyword report.
Even more so with G's announcement in the last day or two about how matching works (well, how it works less better).

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