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9:00 pm on May 25, 2019 (gmt 0)

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Can anyone illuminate me on the advantages/disadvantages of EPC bidding on an E-commerce site? (3000 products)
Been using EPC but most peeps who prefer full control and examine stats frequently prefer no to I believe?
3:10 pm on May 26, 2019 (gmt 0)

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You mean ECPC (Enhanced CPC)?

Forget asking people, A/B test it. :-)

You remember rock / paper / scissors... today it's guess / data / opinion, and data always wins!