Hi, Can anyone illuminate me on the advantages/disadvantages of EPC bidding on an E-commerce site? (3000 products) Been using EPC but most peeps who prefer full control and examine stats frequently prefer no to I believe?
RhinoFish
3:10 pm on May 26, 2019 (gmt 0)
You mean ECPC (Enhanced CPC)?
Forget asking people, A/B test it. :-)
You remember rock / paper / scissors... today it's guess / data / opinion, and data always wins!
