How to create best adword campaign?

[samlawes]

Hi,

Can anyone tell me How to create best AdWords campaign? Please tell me in detailed step.

[RhinoFish]

Try a much smaller question, more specific. :-)

Think "snackable", cuz you went "tome" on us.

[Marty_Foley]

samlawes,

Over the years I've developed a list of the most common mistakes I've seen advertisers make in their PPC campaigns.

Some won't apply to every situation, but avoiding such mistakes where possible can help slash your ad costs and increase your conversion rates, profit, and ROI.

# Poor / Irrelevant Keyword Selection

# Using Regular Broad Match Instead of Modified Broad Match

# Not Segmenting Keywords Into Smaller, Tightly Themed Ad Groups

# Not Testing Multiple Ad Variations

# Not Tracking Conversions, Down to the Keyword Level

# Not Using Web Analytics

# Not Setting Up Google Analytics Conversion Goals

# Not Assigning Values to Your Most Important Conversion Goals (or Not Using Ecommerce Tracking)

# Not Linking Google Analytics to Your Adwords Account

# Not Optimizing Website / Landing Page Conversion Rates

# Making Website Changes Without Testing & Tracking Their Impact on Conversion Rates

# Not Applying the 80/20 Rule to PPC Marketing

Let me know if you have any questions or would like clarification on the above.

~ Marty Foley

[SteveGood]

Hi Sam,

You can take the google ads customer support for create the new campaign.

If you want more traffic and leads, then you can try search advertising,
If you want to brand awareness creation, then you can create display advertising,
If you want to sell your products, then you can try Google shopping ads,
If you want to get your mobile apps engagement or install, then you can try Google mobile apps ads

[DigitalDave]

To help you get started, follow this build.
1) Create search only campaigns. I also recommend turning off partner network for now.
2) Build campaigns by categorizing keywords according to their position in the marketing funnel(you can have multiple campaigns). Create keywords in exact match only. Increase bidding for lower-funnel keywords
3) Sort keywords by ad group. Keep it tight. Add ad copy that is relevant to the ad group cluster.
3) Duplicate out the campaigns. Change match types of duplicate campaigns to broad.
4) Append + to keywords and replace space with +
5) Now you have both exact match and broad match modifier(BMM) campaigns. Use the BMM campaigns to capture new keywords.

Optimise accordingly.