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Ads rejected: " "Third-party consumer technical support"

A whole industry of small service providers excluded from Google Ads

     
9:41 am on May 20, 2019 (gmt 0)

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Since a few days more and more IT Soft- and Hardware providers in Germany experience that their ads (some running successfully for years) get now rejected. Reason: "Third-party consumer technical support".
Obviously it is a bot that switches off one ad after the other.
Thousands of small and medium scale companies are hit by this change in policy.
Google support states that there is a conflict between manufacturers and third party technical support providers. And Google does not want to lose all customer in this industry. There will be new policies on this issue. However, for the time being, it seems the globally oparating bot rejects all ads that he finds. So the repair von smartphones, IT-hardware any many other related service can no longer be advertised in Google Ads.

Does someone notice such a trend in other countries?
9:52 am on May 20, 2019 (gmt 0)

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Indirectly related, but I think there is a lot of scam in this "industry", with tons of misleading ads. As a publisher, when I review ads, I block / bans easily 10+ of them everyday. Ads looking like a (fake) system warning message, claiming the computer / device is infected by something, or requires "something" to be done, etc etc...
10:01 am on May 20, 2019 (gmt 0)

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Just found further information on this issue from UK:
[en.advertisercommunity.com...]
It seems that the enforcement of this policy (that excludes all IT Repair and Tech Support businesses) was introduced in UK much earlier.
10:17 am on May 20, 2019 (gmt 0)

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FYI, we discussed this earlier, September, 2018 [webmasterworld.com...]

You'll see from that earlier piece that Google was rolling out a verification program. I've not seen the verification program yet, unless i've missed it.
10:24 am on May 20, 2019 (gmt 0)

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@Dimitri
Even if there is a lot of scam, this punishing a whole industry is abuse of a monopoly. My client is in the business of repair of hardware for more than 30 years, more than 15 years of using Google Ads. And then all ads switched off automatically within a few days? With the hope that some day we get certified and again "allowed" to advertice?
11:01 am on May 20, 2019 (gmt 0)

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May be you can contact Google, to hurry a certification. Try contacting the Google Germany office , they may be easier to contact, and might forward your requests to the appropriate department.
7:36 pm on May 20, 2019 (gmt 0)

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@Dimitri
Yes,we contacted the Google Germany office. They themselves are at present not aware of a way to get certified. But we will continue to talk to them on this topic.