hi guys, thanks for your answer. I did. no new player in the auction. also if it was the case my average position should have changed. @Scott what kinda vertical are you running on ? broad with low CPC or focused higher CPC ecomerce style ? cheers, Adrien
Adrien, my niche is travel weather with very low CPC. I don't have much competition at all. My important keywords have about 50% of the impression share.
What's really weird is that I have been running this campaign literally for more than 10 years. Prices have always been highly stable and in fact have gradually declined as I have continually optimized. All of my quality scores are in the 8 to 10 range.
I do see that broad match CPC has jumped a lot more than exact match.
For the searches of interest, does Google display a Google Shopping block?
As Shopping continues to spread, I've seen some searches change substantially when G decides to deploy the GShop block more often (for those searches). This displacement can cause upheaval to previously stable Search ads.