joined:Jan 31, 2011
I'd be interested to hear from advertisers who use Single Keyword Ad Groups (SKAGs), so I'd like to start a conversation about them.
What's your experience? Are they really performing better than conventional ad groups (with multiple keywords) simply by better matching they ad to the keyword? Have you been able to measure any sizable performance increase? Impressed or not so much? For what application do they work best?