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How Do i Add keywords For An Ad?

     
5:43 pm on Mar 15, 2018 (gmt 0)

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I am totally confused on how to add keywrods for a particular ad.

I sell blue widgets and I sell green widgets.

I have an adgroup called "Widgets"

I have two ads in that adgroup:

Ad 1: Blue widgets

Ad 2: Green widgets

When I look at these ads, I don't see any keywords.

How do I add the keyword "blue widgets" for the Blue Widgets ad? How do I enter "Green Widgets" keyword for the green widgets ad?

Can i specify keywords per ad? Or are keywords only available for Ad Groups?

Also, I am using the Previous Interface (I think that is what they call it) for google adwords.

Thanks in advance. And yes, I have tried "googling it". That just made it worse.
6:18 pm on Mar 15, 2018 (gmt 0)

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Structure is as follows:
Campaign > Adgroup > Ads & Keywords

You should have an ad group called green widgets - in that ads about green widgets, and keywords about green widgets
& then have another called blue widgets - in that adgroup have the ad about blue widgets and target keywords about blue widgets.

Both ads should point to relevant pages about the subject too.

More Info: [support.google.com...]
6:37 pm on Mar 15, 2018 (gmt 0)

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You cannot specify keywords per ad if they're in the same ad group.

Keywords apply to every ad in the ad group, so if you want to be sure that blue widget ads show for blue queries and green widget ads show for green queries you'll need a separate ad group for each color.

This will be the same in both the old and new AdWords interfaces.

Create a Blue Widgets ad group, and create some ads about blue widgets. Add keywords relevant to blue widgets.

Repeat for Green Widgets, Fuzzy Widgets and every kind you offer.

It's well worth the effort it takes to create theme-centered ad groups. Users respond better when the ad they see is clearly relevant to their query, not just something generic. A higher clickthrough rate will make you more competitive in the ad auction without necessarily raising your bids.
4:19 am on Mar 16, 2018 (gmt 0)

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Thank you so much, werty and buckworks. I forgot that keywords are based on the ad GROUP, not the individual ads. Been a long time since I used Adwords :)

will try again in the morning. Most likely I will mess it up and come crawling back for more help

;-p
5:29 am on Mar 16, 2018 (gmt 0)

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