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AdWords Tagging -- Single Site-wide Tag System Coming

6:30 pm on Oct 12, 2017 (gmt 0)

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joined:June 20, 2006
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For years, we've had to add AdWords tags, Analytics tags, and more.
Google is mashing them up into a single tag!

Quote = Our new global site tag (gtag.js) will now serve as the single tag for both AdWords and Google Analytics, with support for DoubleClick products coming soon.

This will be very popular, I assume Magento and Shopify and other eComm platforms will be racing to create easy integrations with this new bundled tag.
Google realizes tagging is too often mangled baby ducks, so they're streamlining it.
Yay! :-)
10:15 pm on Nov 20, 2017 (gmt 0)

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joined:Nov 20, 2017
posts: 11
votes: 2

I didn't get it. How is it supposed to help? How is it different from google tag manager?